We help you achieve PMF

Subservices

Discovery

Discovery ensures we uncover the right problems to solve before investing in design and development.

Behrad Mirafshar
CEO

Challenges

When companies skip or mishandle discovery, they end up building the wrong features, burning budget, or delaying launches. Many teams have been let down by agencies that treat discovery as a box-ticking exercise rather than a strategic step.

Lack of stakeholder alignment leads to unclear product direction.
Agencies rush through research, missing key user insights.
Overemphasis on documentation instead of actionable outcomes.
Budgets spiral because scope isn’t properly defined upfront.
Weak facilitation results in miscommunication and project delays.
Ahswant Akula, CEO at Smart Legal
Their team showed an incredible learning mindset as well as a high level of creativity and collaboration. The end result is beautiful and deceptively simple, which is incredibly hard to achieve.
Lisa Schneider
Cingo

Our approach

Collaborative Stakeholder Workshops

Our discovery process dives deep into customer needs through interviews, journey mapping, and data analysis. Insights are distilled into clear opportunities, not just raw reports.

User-Centered Research

Our discovery process dives deep into customer needs through interviews, journey mapping, and data analysis. Insights are distilled into clear opportunities, not just raw reports.

Actionable Deliverables

We produce prioritized backlogs, service blueprints, and clear roadmaps that teams can use immediately. No fluffy documentation - only outputs that guide design and development.

Risk Reduction Focus

Risk Reduction Focus

Industries we worked with

Insurtech

We help insurers, brokers, and insurtech challengers transform complex processes into seamless, customer-first experiences.

Digital Case Management

We replace manual paperwork with secure, cloud-based systems that manage cases end-to-end. This makes collaboration easier and ensures clients always know where their matter stands.

Built-In Regulatory Compliance

We help firms adapt to changing rules around data, privacy, and professional conduct. Compliance becomes part of the workflow, reducing risk without slowing down delivery.

AI-Enabled Research and Review

We apply AI to tasks like document analysis and contract review with clear safeguards. This reduces time spent on routine work while keeping accuracy and accountability at the center.

Smarter Client Engagement

We design tools that give clients transparent pricing, clear communication, and digital access to their legal services. Stronger engagement builds trust and helps firms stand out in a competitive market.

Finance

We help financial organizations modernize operations, build trust, and stay compliant in a digital-first world

Trust & Advocacy in a Multi-Bank World

People don’t just want flashy apps - they want to feel secure and understood. We create clear, reliable user experiences that make customers stay with a provider, not just try it once.

From Legacy to Leverage

Regulations change quickly and mistakes are costly. By building compliance checks into everyday processes, we help teams stay on the right side of the rules without slowing down their work.

Secure by Design

Cyberattacks are the biggest risk in finance, and each breach costs millions. We build systems that are harder to break, easier to monitor, and faster to bring back online if something goes wrong.

Beating Value Migration

Fintechs and new players are taking market share. We help financial organizations simplify operations, cut costs, and create better products so they can compete and grow.

Legal

We help law firms, legal teams, and compliance providers streamline operations, enhance client experience, and stay ahead of regulatory change.

Client-Centered Design

Seamless digital experiences that build trust

Workflow Automation

Faster document review, case tracking, and compliance tasks

RegTech Integration

Staying ahead of regulatory changes with built-in compliance

Data-Driven Insights

Smarter case management and decision-making

SaaS

We help SaaS companies design intuitive experiences, scale faster, and build trust through customer-focused innovation.

Fast-Track Activation

We redesign onboarding to get users to the first win in minutes and instrument every step so we can test, ship, and learn. The result is higher activation and trial-to-paid without extra ad spend.

NRR Growth Engine

We build expansion paths (usage tiers, add-ons, seat growth) and close churn loops with lifecycle triggers and in-product prompts. This defends revenue when new-logo pipelines slow and compounds growth from your base.

Pricing & Packaging Ops

We set a quarterly pricing cadence, align value metrics to jobs-to-be-done, and run safe rollouts (A/B, grandfathering, comms). Expect clearer monetization and ARPU lift without hurting retention.

Differentiated AI Workflows

We map high-frequency tasks and thread AI into the flow (not just as a feature), backed by telemetry and guardrails. This creates outcomes competitors can’t copy - because they depend on your data, integrations, and UX.

Evaluating vendors for your next initiative? We'll prototype it while you decide.

Your shortlist sends proposals. We send a working prototype. You decide who gets the contract.

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