No direction. No launches. 4 weeks later: 150 leads and a pivot that landed enterprise contracts

Stuck to Live. 4 Weeks.

Speed isn't just about launching fast. It's about learning fast. They went from competing with big firms to selling to them in one quarter.

Jarek Kwolek

Product Designer

A portrait of Behrad Mirafshar with a short beard and curly hair, dressed in a suit jacket and shirt, gazing slightly to the side with a neutral expression. The image has a dark greenish tint, giving it a modern and professional tone

AI-Powered Legal Screening: Qualifying Leads 24/7

Stalled product. No positioning. 4 weeks to first revenue.

They had developers. No go-to-market. We identified lucrative case types, designed the UX, launched targeted campaigns. 4 weeks to 150 leads and $38K in qualified pipeline.

Services

UX Innovation

MVP AI Build

Digital Transformation

Industry

Legal

Client type

Hyperscalers

Duration

4 weeks

Designed the AI agent UX and conversation flows

Built a matrix to identify highest-ROI legal case types

Created dedicated landing pages for each case category

Launched targeted campaigns for business litigation, estate, accidents

Bonanza has surpassed all our expectations. We regard them as our Chief Growth & Product Officer

Ahswant Akula

CEO & Co-founder

Built an AI agent. Didn't know who to sell it to. Tech was ready. Go-to-market wasn't.

SmartLegal had developers and an AI agent that could filter legal intake. What they didn't have: positioning, target cases, or a launch plan. The product sat. The team debated. Nothing shipped.

No clarity on which legal cases were worth pursuing

No landing pages, no campaigns, no pipeline

Months of development with zero market validation

The plan was wrong. We found out in 4 weeks, not 4 quarters.

Most teams spend months debating strategy before shipping anything. We launched in 4 weeks, learned what worked, and pivoted before the budget ran out.

Find the high-ROI cases

One AI agent. Multiple entry points. We designed the conversation UX, built dedicated landing pages for each case type, and set up tracking.

Build the funnel

One AI agent. Multiple entry points. We designed the conversation UX, built dedicated landing pages for each case type, and set up tracking.

Launch and learn

Campaigns went live. 150 leads came in. 24 qualified. $37K in referral value. Then the real insight hit.

The pivot

Divorce cases looked promising. Ad costs said otherwise. New question: why compete with big law firms when you can sell to them?

$38K in 4 weeks. Then the bigger win.

4 weeks to first revenue

From stalled to live. 150 leads. 24 qualified. $38K in referral value. Proof the AI agent worked.

One expensive lesson

Targeting high-value divorce cases meant competing with firms spending millions on ads. Budget dried up fast. Lesson learned faster.

The pivot that changed the business

Stop competing with big law firms. Start selling to them. The same AI that filtered leads for SmartLegal now filters leads for enterprise legal clients. The founder went from chasing $37K in referrals to closing contracts worth multiples of that.

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